Scheduled Event Detail

11 Apr 2011

Optimizing Distribution Operations and Management

course - 20 Apr 2011 09.00



 20 - 22 April 2011

Mercantile Athletic Club, WTC 18th Fl, Jakarta


In companies around the world, distribution is shedding its time-worn image as a "necessary evil". As a matter of fact - what with contemporary demands for increased customer service, greater efficiency, and reduced costs - distribution systems are increasingly being viewed as the backbone of successful business.

The workshop will feature a variety of fascinating case studies that illustrate how distribution concepts today are being applied in the real world. You will gain insights on such topics as customer service, third party logistics, information systems, supply chain management, and related issues that directly impact supply chain management and value creation.

The facilitator is a seasoned practitioner and trainer of global standing. You will find his sharing of real experiences throughout his more than 30-year career priceless.



This workshop is much more than the state-of-the-art review of distribution management that managers have long needed and wanted. It will provide a hands-on guide to the entire spectrum of nitty-gritty distribution issues that impact directly on customer satisfaction and the total cost of distribution, and thus play an instrumental role in overall business success.

By attending this workshop, you will be able to gather all the tools you need to build a high-performance operation, including how to:

Plan, design, and implement a distribution network that minimizes costs while exceeding customer demandsImplement the most current transportation and warehousing methods to ensure smooth day-to-day operations - and develop sound strategies for the futureEffectively manage your distribution system - from macro planning issues to micro warehouse layout issuesIntegrate appropriate information systems into your distribution operation to achieve maximum time and cost savingsBecome proficient at global logistics, so that your company can not only compete but thrive in the global marketplaceHandle increasingly important environmental issues - whether it's a mandate on hazardous materials or a local recycling regulation.


The course is designed for supply chain and logistics professionals and consultants at various levels. These include people who seek to develop a fundamental understanding of modeling and optimization tools and methodologies to improve business performance in a variety of transportation and distribution issues such as procurement, manufacturing, distribution, logistics, network design, operations management, strategic planning, production scheduling, process engineering, etc.



Day 1

Distribution management overviewConcept of value delivery in distributionThe marketing-logistics interfaceWhat is really customer service within the context of distribution managementDistribution network planning, design and site selectionGroup case work

Day 2

Distribution Requirements Planning (DRP)Distribution Information systemsPlanning and budgetingManaging Distribution: Distribution network monitoring; Transportation management; Inventory management; Warehouse Management Systems; Supply chain management; Third party logistics; Value creation



Ramlee Ibrahim, Ph.D, CPIM,CIRM, CSCP, SCOR/P

Dr Ramlee Ibrahim, aged 59 is a proven thought and strategic leader in Supply Chain Management with a track record spanning more than 30 years in the field. He is a veteran of several global supply chain transformations and is a recognized expert in supply chain design and in developing and executing strategic operational initiatives involving complex manufacturing and distribution operations.

He has held senior roles with companies like Neptune Orient Lines, Energizer, ICI and Guess. He has also helped global giants like Dell, Singapore Airlines, and Petronas among others in transforming their respective supply chains.

He holds a Ph.D. in Industrial Engineering, all three APICS certifications and is both a Certified Master Black Belt and a Certified SCOR Professional. Ramlee is an experienced trainer and coach, having trained more than 2000 professionals over the past 10 years. He is also active as a thought leader in supply chain management and is currently serving as Vice President of the Supply Chain Council Southeast Asia Chapter as well as Technical Advisor to the Indonesian Logistics Association (ALI). He was most recently involved in the consolidation of the APICS Dictionary with the SCOR Model in a global collaborative work with APICS and The Supply Chain Council.



The participants will learn the ways and means of evaluating and benchmarking distribution performance, rationalize the main drivers behind distribution improvement, and become aware of the main steps and obstacles involved when aiming for such improvement.

The training methodology will consist of a combination of lectures, discussions, and case work. The course will be delivered by an authority in the field of supply chain & logistics modeling and optimization, with vast experience and a good blend of research and consulting in academia and industry.



Asosiasi Logistik Indonesia

Ph. 021 - 384 1961 ext. 1293

Fax. 021- 386 3936

Mobile. 021 - 9278 7097


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